Fort Lee Council hires marketing firm to build brand
NorthJersey.com FORT LEE - HarrisonRand Advertising, an agency specializing in branding, creative design, media and marketing communications, has been tapped to create a marketing program for the borough after successfully helming Jersey City's "Make It Yours" ... |
Liverpool Echo |
Merseyside marketing firm wins accolades at industry awards
Liverpool Echo Wirral-based Construction Marketing Experts (CME) picked up two top titles at the national Construction Marketing Awards. The marketing consultancy scooped the award for Best Low Budget campaign and was also highly commended in the Best Use of ... |
VentureBeat |
Future Marketing: 4 steps to achieve data-driven marketing (webinar recap)
VentureBeat If you attended the recent VB Marketing Analytics roundtable with Foursquare CRO Steven Rosenblatt, VentureBeat Analyst Jon Cifuentes, and myself, chances are you're feeling a bit intimidated by the data-driven future of marketing we presented. You ... |
Richmond Times-Dispatch |
Working the Web: Has digital marketing killed the cold call?
Richmond Times-Dispatch Inbound marketing, when applied to your outbound call process, can warm up your cold prospects so they are more likely to engage and move to the next stage of your buying funnel. ***. Here are two common scenarios for placing outbound calls, and how to ... |
Business 2 Community |
16 Marketing Goals for Your Business in 2016
Business 2 Community I'm heading into year 5 of ME Marketing Services and 4.5 years in I have reached a major goal/milestone, financially speaking. Looking towards this next year I need to have more marketing-focused goals to keep up that milestone, which lead to this post. |
Business 2 Community |
How To Run A Successful Email Marketing Campaign
Business 2 Community It could be argued that today, email marketing is more important than it ever has been before. With every day that passes, the web becomes a little noisier and more crowded; pitches, advertisements, tweets, promotions; among the barrage of information ... |
Customer Think |
7 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing ...
Customer Think 1. Today for a business to survive and thrive, marketing departments must have a documented content marketing plan. “NO plan” equates to inconsistency and poor inbound marketing results. 2. It's vital to create and distribute a variety of compelling ... |
Marketing Land |
7 Things I Learned About Marketing This Year
Marketing Land You're probably thinking, what's the meta takeaway? What's the one thing that I should carry with me as I round out my marketing plans for the year ahead? You, my fellow marketer, will discover that the following findings boil down to one common theme ... Will Mobile Rule In 2016? 10 Marketing Experts Share Their Predictions For 2016 2016 Will Become The Year Of Data For Marketers What the Dickens to Do About Marketing Tech |
Business 2 Community |
Why You Can't Do B2B Marketing Forecasting Without Attribution
Business 2 Community Well, as far as I know, nobody has that power, but there is something that can get pretty close, and that is marketing attribution. Generally, marketing attribution is known for looking back and not into the future. It takes revenue data and marketing ... |
Small Business Marketing Predictions for 2016
Business 2 Community When it comes to digital marketing for small businesses, staying ahead of the curve – and your competition – is extremely important. Are you keeping up with trends for the new year? Before you prepare your marketing plan for 2016, take a look at Yodle ... |
Natural Products INSIDER |
Successfully Marketing Curcumin's Potential Benefits
Natural Products INSIDER However, as Krishnakumar, general manager – R&D, Akay, explained, marketing anti-inflammatory benefits of curcumin is a challenge: “The regulatory bottleneck involved in the current marketing claims of dietary curcumin as an anti-inflammatory agent is ... |
Business 2 Community |
The Multi-Faceted Approach to Successful Search Engine Marketing
Business 2 Community It would be simplistic to suggest that search engine marketing is merely a minor player on the stage set by search engine optimization. In fact, it is the engine that drives the machine. Known in the industry as SEM for short, this process calls for ... 5 Trends In Local Search In 2015 |
Forbes |
Marketing Mistakes Automakers Should Avoid in 2016
Forbes Here are some words to the wise for automakers as we head into 2016. 1. Forget the words passion and passionate. These have become the most overused terms since 'DNA' ruled in marketing and PR blurbs. Recent presentations, especially from luxury ... |
SocialTimes |
Predicting the Major Marketing Trends of 2016 (Infographic)
SocialTimes Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic highlights key technologies which will likely be popular next year, including the Oculus Rift and HoloLens, as well as wearable tech ... |
The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015
Marketing Land The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015. What were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click through for insights that will provide value ... |
Business 2 Community |
6 New Year's Resolutions You Can Apply to Your Marketing Life
Business 2 Community Meaning the content marketing, demand gen, AR/PR, corporate communications and events team collaborate on a specific campaign or initiative. With all hands on deck, you can extend your campaign across a multitude of channels and touch points and ... Getting content marketing right in 2016 |
Wall Street Journal |
Year in Review: The Biggest Media and Marketing Stories of 2015
Wall Street Journal For the media industry, 2015 brought into stark relief just how important it is to adapt to the quick shift of consumers' habits from traditional media to new digital platforms. These are some of the year's biggest media and marketing stories, which ... |
Huffington Post |
5 Marketing Campaigns That Actually Help the Society
Huffington Post Content marketing has quickly become one of the most viable and potentially lucrative ways for businesses to connect with consumers. As part of a well-thought out marketing strategy, content that ranges from blog posts to videos makes it possible to ... |
Luxury Daily |
FTC introduces new jewelry marketing guidelines to protect quality
Luxury Daily Thanks to new guidelines proposed by the Federal Trade Commission, luxury jewelers will now shine a little brighter in their marketing campaigns. The new guidelines will not directly affect the campaigns of high-end jewelers, but rather low-market ... |
VentureBeat |
These 5 marketing tech trends will be huge in 2016
VentureBeat It's been an exciting year for marketing tech. The space is maturing rapidly and money continues to flow in from the investment community. And if 2015 was good, 2016 will be even better as the space continues to evolve and mature. Here are some of the ... |
Forbes |
The 5 Most Undercovered Marketing Trends For 2016
Forbes What did marketers ignore last year? CMOs, bloggers, and influencers highlight marketing trends that didn't get nearly enough attention heading into 2016. #1 Amazon is by far the largest online shopping destination in the world but has the least ... |
Waterloo Cedar Falls Courier |
Casino's marketing director is a sure bet for the community
Waterloo Cedar Falls Courier Mejia has filled a number of roles in marketing during nearly nine years at the Waterloo casino-hotel complex. "During her tenure, Jill has made a positive impact not only at the property but throughout our community,” Richter said. One is RAGBRAI, the ... |
VentureBeat |
These 5 marketing tech trends will be huge in 2016
VentureBeat It's been an exciting year for marketing tech. The space is maturing rapidly and money continues to flow in from the investment community. And if 2015 was good, 2016 will be even better as the space continues to evolve and mature. Here are some of the ... |
Business 2 Community |
8 Things Sales Should Expect from Their Marketing Team
Business 2 Community There's been a divide between the worlds of marketing and sales for as long as anyone can remember. The traditional model had marketing strictly working to drive leads and sales professionals waiting around on the marketing team to deliver those leads ... |
Marketing Land |
LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra
Marketing Land LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting itself toward a new goal: becoming the “command center” of marketing tools. The Minneapolis-based company released ... |
Top 3 Digital Marketing Truths To Take Away From 2015
Business 2 Community The latest trends of digital marketing clearly show that people, all across the globe, use the mobile platform for buying gifts for friends as well as renewing car insurance. Multiple surveys show that a huge amount of money was spent in eCommerce and ... |
VentureBeat |
These 5 marketing tech trends will be huge in 2016
VentureBeat It's been an exciting year for marketing tech. The space is maturing rapidly and money continues to flow in from the investment community. And if 2015 was good, 2016 will be even better as the space continues to evolve and mature. Here are some of the ... |
