Business tactics change. Great marketing doesn't.
Florida Trend Remember, tactics may change -- great marketing doesn't. Here's the key. Have strategic initiatives that's right for your and your market. Plus, whatever you do, all the pieces have to fit together. That's because every tactical element (application or ... |
Businesses in Vietnam Turn to Search, Social to Drive Marketing Efforts
eMarketer Ecommerce sales represent a growing share of sales for Vietnamese businesses, leading to increased interest and investment in digital marketing. According to November 2015 research from the Vietnam Ecommerce Association (VECOM), businesses in ... |
Business 2 Community |
What Every Enterprise Marketing Team Can Learn From Surfers
Business 2 Community Change in the enterprise market is inevitable—and sizable. Every organizational facet demands adjustment at some point or another. To be inflexible or ignorant can be costly and possibly devastating. The companies that didn't see the huge wave of ... |
moviepilot.com |
Marketing Spotlight: London Has Fallen, Zootopia, Whiskey Tango Foxtrot
moviepilot.com Welcome to Moviepilot's Marketing Spotlight, our weekly look at which marketing campaigns are doing it right. In the world of entertainment, the marketing of a movie or TV series can be as important as the production itself. A good promo campaign can ... |
Entrepreneur |
How Influencer Marketing Moves Beyond Raising Awareness
Entrepreneur One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness ... |
Wikia Announces New Vice President of Marketing Christy Shannon
PR Newswire (press release) SAN FRANCISCO, Feb. 29, 2016 /PRNewswire/ -- Wikia, the largest entertainment fan site in the world with 190 million global monthly uniques*, today announced Christy Shannon as their new Vice President of Marketing. In this role, Shannon will oversee ... |
Business.com |
Making It Count: How Much of Your Budget Should Really Go To Marketing?
Business.com But, spending is dependent upon many individual factors, so it is difficult to apply one set budget for marketing to all industries and companies. What we can do, is create estimates based on these individual factors of your business, and that's ... |
Customer Think |
5 Ways to Make Marketing More Strategic
Customer Think As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing ... |
B2B Marketing Online (blog) |
B2B Marketing InTech 2016 - Content, engagement, influence and beer
B2B Marketing Online (blog) While Joel Harrison (link is external) was chairing the B2B Marketing InProf conference at the Brewery last week, I was in the auditorium next door hosting the B2B Marketing InTech conference. While I've been associated with tech marketing for more ... |
Business.com |
The Write Stuff: The What, Why and How of Content Marketing
Business.com Here's CMI's formal definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable ... |
Beckon Welcomes IHG Alum, David Schmitt, as VP of Marketing Analytics Strategy to Support Beckon's Global Customers
PR Newswire (press release) SAN MATEO, Calif., Feb. 29, 2016 /PRNewswire/ -- Beckon, the leader in marketing intelligence software, today announced the appointment of David Schmitt as vice president of marketing analytics strategy. David comes to Beckon from InterContinental ... |
Five things that your Collaborative Marketing activity should be delivering
The Drum At our recent Collaborative Marketing breakfast we asked some industry (and people) experts what the real opportunities are when it comes to Collaborative Marketing. Their top five responses are listed below: Drive awareness, trial and sales. Getting ... |
Shocase: marketing's melting pot one year on
The Drum Shocase, the professional social network for marketers, arrived on the scene just over a year ago. Buoyed by financial backing and a mission to be the best place to showcase great creativity, the network has grown to over 90,000 members in 129 countries. |
Medical Marketing and Media |
Remedy Health Media names new chief marketing officer
Medical Marketing and Media Remedy Health Media named Sandor Marik its chief marketing officer. He will lead the publisher's marketing, social, analytics, and audience development strategies. Marik previously served as senior vice president for Business Insider. Prior to that ... |
Medical Marketing and Media |
How is pharma shifting its marketing budgets?
Medical Marketing and Media When MM&M debuted its Healthcare Marketers Trend Report, in 2013, it had a single major goal in mind: The aim was to get a better sense of the collective mind-set among higher-up healthcare marketers, especially within the context of sweeping changes ... |
Current Marketing Adds SVPs to Its San Francisco and Chicago Rosters
PRNewser “Clint's influencer marketing expertise and perspective will help us grow this essential practice area, and Seth is filling a critical role as we bring our Realistics process to life, with an impressive track record of developing smart and compelling ... |
Forbes |
8 Ways to Build a Digital Marketing Agency
Forbes Creating a digital marketing agency can be one of the most rewarding businesses you'll ever create. In 2006 I created my first digital agency selling websites. I quickly learned that despite me knowing “everything”, what I was doing was setting me up ... |
The Financial Brand |
The Truth About Marketing: So Funny, It Hurts
The Financial Brand You know what they say... It isn't funny if it isn't true. Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. -- all the way down to the funny bone. Ouch! If you've ever seen a cartoon about marketing, odds ... |
Leap of Kindness Day 2016 + Tips for Non-Profit Marketing
Albany Times Union (blog) Inspired by all the good deeds to come on Monday, we wanted to pass along some ideas for non-profit marketing. Most non-profits have an army of volunteers helping with a variety of tasks. This can be a blessing or a curse, depending on the situation ... |
Kasasa®'s Responsive Online Marketing Platform FIRSTBranch® Strengthens User Experience
Business Wire (press release) AUSTIN, Texas--(BUSINESS WIRE)--Kasasa®, formerly BancVue®, an award-winning marketing and financial technology provider, has enhanced its fully responsive online marketing platform, FIRSTBranch®, to improve the user experience by creating a ... |
Harvard Business Review |
Making Personalized Marketing Work
Harvard Business Review Let's face it — U.S. marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn't do a great job connecting people with products they want. According to Christophe Primault, CEO of GetApp, just 10% of consumers find what they're ... |
A Tumblr Marketing Strategy Outline That Works
Business 2 Community You can use Tumblr marketing as a way to find out what your audience really wants from your business. You can use Tumblrt marketing as a way to close sales with Q&A strategy. This works well with a higher price point. You can use Tumblr marketing as a ... |
The Drum |
Shocase: marketing's melting pot one year on
The Drum Shocase, the professional social network for marketers, arrived on the scene just over a year ago. Buoyed by financial backing and a mission to be the best place to showcase great creativity, the network has grown to over 90,000 members in 129 countries. |
More Than an Extra Calendar Day, Leap Day Is a Rare Marketing Opportunity
AdAge.com (blog) It comes only once every four years, so marketers are trying to wring as many promotional drops as possible out of Leap Day. Some are turning to Feb. 29-specific coupons and discounts, while companies such as McDonald's and Zappos are going further. |
Memeburn |
New to digital marketing? Your questions, answered
Memeburn While the notion of being 'new' to the digital marketing industry might seem strange, there will always be a client, graduate or employee who is 'new' to the trade, new to the jargon, to the work processes, to the concept and the endless stream of ... Tips for effective inbound marketing success |
Millward Brown Agrees to Acquire Marketing Analytics Company Analytics Quotient
Business Wire (press release) NEW YORK--(BUSINESS WIRE)--Millward Brown, a global leader in brand, media and communications research, today announced it has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts ... WPP buys marketing analytics group and sports consultancy |
The Financial Brand |
The Truth About Marketing: So Funny, It Hurts
The Financial Brand You know what they say... It isn't funny if it isn't true. Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. -- all the way down to the funny bone. Ouch! If you've ever seen a cartoon about marketing, odds ... |
The Holmes Report |
Pearson Creates Global Marketing Unit To Improve Brand Trust
The Holmes Report "It's a small team, very focused on two or three areas where it makes sense to think globally — brand, digital, market intelligence," said James. "Are we being smart about where we are putting our marketing investment across the globe? Are we also ... |
Segmenting millennials allows for more appropriate marketing strategies
Luxury Daily The millennial generation is too diverse and broad for marketers to avoid segmenting, according to a new report by The Shullman Research Center. Consumers born between 1981 and 2000 are considered millennials, meaning that people as young as 15 ... The millennial dilemma: generation, mindset or irrelevance? |
Social marketing in China
The Nation In my last column, I discussed the need for business to understand, educate and connect with Chinese consumers. Social marketing is a key part of this, and Thai firms need to get to grips with indigenous social networks and messaging platforms in order ... |
The Financial Brand |
10 Marketing Trends Banking Can't Ignore
The Financial Brand No longer will poorly targeted marketing communications be tolerated by the ever-demanding consumer. The consumer knows the value of their personal information, and they expect their financial institution to know them, look out for them and reward them ... |
A Tumblr Marketing Strategy Outline That Works
Business 2 Community You can use Tumblr marketing as a way to find out what your audience really wants from your business. You can use Tumblrt marketing as a way to close sales with Q&A strategy. This works well with a higher price point. You can use Tumblr marketing as a ... |
YourStory.com |
Are we moving from contextual marketing to contextual discounting?
YourStory.com Brands have upped their marketing efforts from buying various timed-ad-slots on TV to more real-time and contextual activities in the digital world. Customers have started to appreciate this. Some brands have set this trend and many have followed suit. |
