3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing - Marketing Land

3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing - Marketing Land | marketing - Google News | February 25, 2016 at 11:35AM

Marketing Land

3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing Marketing Land For years, B2B marketers have been obsessed with broad-scale lead generation. According to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is “generating high-quality leads. What you need to know about account-based marketingCMO all 5 news articles »

February 25, 2016 at 11:35AM | marketing - Google News
3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing - Marketing Land
marketing - Google News