azcentral.com |
Bobby Hurley adds Adidas marketing rep to coaching staff
azcentral.com Coleman replaces Brian Merritt, whose contract was not renewed after one season with the Sun Devils. Coleman has worked with Adidas since 2013, holding titles of senior sports marketing manager and more recently, assistant manager of sports marketing. |
Forbes |
For Real Marketing Success, Focus On Your Superfans
Forbes Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers ... |
Business 2 Community |
Inbound Marketing 101
Business 2 Community This new consumer buying process calls for a new marketing strategy. Businesses need to make meaningful connections with potential customers at every stage of the buying process, whether they're conducting initial research, comparing options, ... |
Forbes |
7 Ways To Boost Your Revenue With Digital Coupon Marketing
Forbes It is no secret that customers love deals and discounts, and the initiation of both smartphone and tablet use has made coupon and code usage so much more simple. With no coupons to clip, or no emails to print out, customers can simply take their mobile ... |
azcentral.com |
Bobby Hurley adds Adidas marketing rep to coaching staff
azcentral.com Coleman replaces Brian Merritt, whose contract was not renewed after one season with the Sun Devils. Coleman has worked with Adidas since 2013, holding titles of senior sports marketing manager and more recently, assistant manager of sports marketing. |
Motley Fool |
Tesla Motors, Inc. Continues Betting on Word-of-Mouth Marketing
Motley Fool Refusing to spend any money on advertising yet, electric-car maker Tesla Motors (NASDAQ:TSLA) has historically relied heavily on word-of-mouth marketing and test drives to increase sales. While these continue to be the company's primary means for ... |
Motley Fool |
Tesla Motors, Inc. Continues Betting on Word-of-Mouth Marketing
Motley Fool Refusing to spend any money on advertising yet, electric-car maker Tesla Motors (NASDAQ:TSLA) has historically relied heavily on word-of-mouth marketing and test drives to increase sales. While these continue to be the company's primary means for ... |
Marketing Land |
The 7 habits of highly effective digital marketers: agile skill sets
Marketing Land According to a 2014 Experian Marketing Services survey, 80 percent of marketers worldwide plan to run cross-channel marketing campaigns, and 88 percent of those planned on integrating three or more channels. By breaking down the barriers that separate ... The 3 Phases of a Killer Content Marketing Strategy |
azcentral.com |
Bobby Hurley adds Adidas marketing rep to coaching staff
azcentral.com Arizona State coach Bobby Hurley has added Anthony Coleman, an Adidas marketing rep, to his staff as an assistant coach. Coleman replaces Brian Merritt, whose contract was not renewed after one season with the Sun Devils. Coleman has worked with ... |
Forbes |
For Real Marketing Success, Focus On Your Superfans
Forbes Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers ... |
7 Ways To Boost Your Revenue With Digital Coupon Marketing
Forbes With no coupons to clip, or no emails to print out, customers can simply take their mobile device to a store, or enter a code online for a great deal. It's best not to approach this method of marketing blindly, however. A few simple strategies can ... |
VentureBeat |
Microsoft bans corporations from using Minecraft as a marketing tool
VentureBeat But marketers are no longer free to use the block-building game however they want to sell unrelated products. Microsoft and developer Mojang, the owners of Minecraft, announced new policies today to cut down on corporations using the property to market ... Mojang Shuts Down 'Minecraft' In-Game Marketing Campaigns |
Forbes |
8 Facebook Marketing Tools You Should Be Using
Forbes From a branding perspective, Facebook FB -0.62% is an unparalleled platform in the history of marketing. Able to boast of more than 1.6 billion active monthly users, an international reach, free page creation, and an advertising platform that offers ... |
SiliconANGLE (blog) |
How is marketing to your customers like dating? | #CUBEconversations
SiliconANGLE (blog) We all keep hearing about how the future of marketing lies with Big Data — that it will enable us to understand our customers like never before. But gleaning data on customers can be difficult in the beginning, especially if the majority of traffic to ... |
Forbes |
Is This Tech "Innovation" Poised To Become A Tentpole Of Marketing Strategy?
Forbes Some of it – search marketing, programmatic buying, social media – become pillars of the marketing strategy, commanding time, attention, and spend. Innovation inside major companies today has many different faces, and many of the technologies are ... |
Detroit Bad Boys |
Pistons won first-ever NBA Team Marketing Campaign of the Year Award
Detroit Bad Boys The league invited each team to submit its best season-long team marketing campaign from the 2015-16 season and team executives voted for the top team marketing campaign based on creativity, cross-platform engagement and measurable results that ... |
Marketing Land |
Efficiency and arbitrage: two strategies to own performance marketing
Marketing Land The truth about Facebook — and almost every other online marketing channel — is that it is becoming an efficient market: As more advertisers enter the market, and as Facebook improves its tools and user interface, the price of an ad on Facebook edges ... |
RDI Corporation Announces New Chief Marketing Officer
Business Wire (press release) Chambers will lead the strategy to differentiate RDI from its competitors by developing a top-tier communications team to support her brand and marketing vision. Her first hire is Kelsey Grassman as director of corporate communications who will manage ... |
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash
TechCrunch Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ends weeks of speculation in which people guessed that ... |
Global marketing activity steady
Warc LONDON: Global marketing activity continued to grow at a steady rate in May according to the latest Global Marketing Index (GMI). The headline Global Marketing Index remained unchanged from April on 55.1 and represented the continuation of a year-long ... |
Research Magazine |
Global marketing activity remains steady 31 May 2016
Research Magazine The GMI registered 55.1 in May – the same as April's figure – with all regions recording growth in marketing activity and Europe posted the highest index reading. However, both Europe and the Asia Pacific recorded values down slightly on their values ... |
The One Step Everyone Misses In Marketing (And How To Fix It)
Forbes Too many companies have marketing backwards. They create a product and then go in search of an audience that wants to buy it. In the end, the product doesn't perform because it doesn't have a certain feature, solve a painful customer problem, or offer ... |
Reuters |
Marketing in Communist-ruled Cuba: from guerrilla to mainstream?
Reuters HAVANA For half a century after Fidel Castro's 1959 revolution, Cuba's marketing was limited to patriotic propaganda and its most ubiquitous brand was not Coca-Cola but late revolutionary hero Ernesto "Che" Guevara, daubed on walls across the island. |
Interactive Content Commands Content Marketing, Paid Social Channels
eMarketer More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns. |
Global marketing activity steady
Warc LONDON: Global marketing activity continued to grow at a steady rate in May according to the latest Global Marketing Index (GMI). The headline Global Marketing Index remained unchanged from April on 55.1 and represented the continuation of a year-long ... |
Waikato Times |
Call for controls on marketing for sugary drinks featuring children's sporting heroes
Waikato Times The company did not advertise in media which directly targeted children under 12, or design marketing communications in a way that would directly appeal to people of that age group, she said. Coca-Cola New Zealand respected the unique learning ... |
Metro |
MDMA is back in vogue thanks to 'creative marketing', says European Drug Report
Metro The drug agency credits the rapidly-growing electronic dance music industry, as well as 'creative and sometimes aggressive marketing'. Pills now typically carry symbols and have names such as Superman or UPS. The agency also suggests that more potent ... |
Taranaki Daily News |
Call for controls on marketing for sugary drinks featuring children's sporting heroes
Taranaki Daily News The company did not advertise in media which directly targeted children under 12, or design marketing communications in a way that would directly appeal to people of that age group, she said. Coca-Cola New Zealand respected the unique learning ... |
Irish Times |
Virgin Media recruits Davy's Paul Farrell as sales and marketing VP
Irish Times He was also a commercial director of The Irish Times Ltd and a former marketing director of O2 Ireland. Mr Hanway said Mr Farrell would bring a strong commercial focus to the role. “These are exciting times in Virgin Media and I am confident Paul will ... Farrell Virgin's new sales and marketing VP |
