Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash - TechCrunch

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash - TechCrunch | marketing - Google News | May 31, 2016 at 10:52AM

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash TechCrunch Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ends weeks of speculation in which people guessed that ... and more »

May 31, 2016 at 10:52AM | marketing - Google News
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash - TechCrunch
marketing - Google News