Tumi's chief digital officer shares how his org is built to go 'beyond incrementality' - Marketing Land

Tumi's chief digital officer shares how his org is built to go 'beyond incrementality' - Marketing Land | marketing - Google News | October 28, 2016 at 10:41AM

Marketing Land

Tumi's chief digital officer shares how his org is built to go 'beyond incrementality' Marketing Land My job as the digital guy is to be the expert in my field, but given my marketing background, I do have opinions about what my brand lead is doing. The difference is that I defer to her expertise and simply weigh in where relevant, and vice versa. And ...

October 28, 2016 at 10:41AM | marketing - Google News
Tumi's chief digital officer shares how his org is built to go 'beyond incrementality' - Marketing Land
marketing - Google News