Are agencies polarising into those that create marketing and those that create culture? - CampaignLive

Are agencies polarising into those that create marketing and those that create culture? - CampaignLive | marketing - Google News | April 03, 2017 at 03:14AM

CampaignLive

Are agencies polarising into those that create marketing and those that create culture? CampaignLive This artificial split doesn't help us navigate the world of marketing we are in now. And it is deeply unambitious to set limits to the scope and power of an agency's creativity. Because, while we agree that agencies need to create culture, we disagree ...

April 03, 2017 at 03:14AM | marketing - Google News
Are agencies polarising into those that create marketing and those that create culture? - CampaignLive
marketing - Google News