martech (marketing technology)
TechTarget Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that make it possible for marketers to automate tasks and make data-driven decisions. An important goal of martech is to help ... |
Entrepreneur |
7 Reasons Why Startups Need to Embrace Agile Marketing
Entrepreneur Some flavor of this conversation happens every single day: "We'd love to help you with your marketing efforts. We'll go off and in XX weeks (or months) we'll come back to you with the solution. Don't worry, it'll be just what you need. Let's just agree ... |
Forbes |
13 Summer Retail Marketing Tips To Heat Up Sales
Forbes As the temperatures rise, retail sales tend to cool down. While online sales figures are less impacted by steamy temps, brick and mortar operations may want to invest some time and resources to attract consumer traffic this summer. Here are 13 (mostly) ... |
USA TODAY |
Cubs' Javier Baez emerging as a marketing star
USA TODAY “He wants to use his platform and leave a positive influence in the community.'' And, oh yeah, make it cool too to chew sunflower seeds, too, instead of using chewing tobacco. Baez insists he goes through seven packs of seeds a day. Yes, marketing at ... |
MarTech Today |
Imagining the possibilities of marketing and artificial intelligence
MarTech Today Meanwhile, bounces, abuse reports and unsubscribes were all lower compared with non-segmented campaigns. Essentially, this is personalizing marketing through analytics sitting on top of a campaign. It allows for top-down segments to evolve and be ... |
Tech Leaders' Best Business, Success and Marketing Tips
Entrepreneur Brandon Gustafson, an assistant professor of marketing of Oakland University, shared what he feels is most important for marketing success is understanding how to engage and to connect with customers on a personal level. “It's always great to focus on ... |
TNW |
I tested out three different marketing platforms, here's what I thought
TNW Overall, the easiest way to see if a marketing software company is worth your cold hard cash is to determine their affordability, ease of use, functionality, and how well their customer support responds. Through various projects over the past couple ... |
The Business Journals |
5 ways to tell if your view of marketing is out-of-date
The Business Journals Too often, business leaders and CEOs think social media and content marketing are a waste of time because they don't directly lead to sales. What they often don't understand is that the content you create today generates long-term traffic that — at ... |
NBCNews.com |
Oklahoma Sues Opioid Drugmakers for 'Fraudulent' Marketing Campaigns
NBCNews.com OKLAHOMA CITY — Oklahoma on Friday became the fourth U.S. state to accuse drugmakers of misrepresenting the risks of opioid pain medications, saying they engaged in deceptive marketing that helped fuel an addiction epidemic. Oklahoma Attorney ... Oklahoma lawsuit against opioid drug makers alleges deceptive marketing contributes to deadly epidemic |
Variety |
Warner Bros. Records Appoints Chris Atlas and Mark Flaherty to Lead Marketing
Variety Warner Bros. Records announced the appointment of Chris Atlas to Senior Vice President, Head of Urban Marketing, and Mark Flaherty to Senior Vice President, Head of Marketing. Both will be based in the company's Burbank headquarters, reporting to Larry ... |
MarTech Today |
Imagining the possibilities of marketing and artificial intelligence
MarTech Today Meanwhile, bounces, abuse reports and unsubscribes were all lower compared with non-segmented campaigns. Essentially, this is personalizing marketing through analytics sitting on top of a campaign. It allows for top-down segments to evolve and be ... |
The Worst Type of Marketing (And How To Avoid it)
Inc.com The Worst Type of Marketing (And How To Avoid it). Here's a stark reminder of the right (and wrong) ways to win new customers online. By John Nemo. John Nemo is the author of LinkedIn Riches: How to Leverage the World's Largest Professional Network to ... |
Advertising Specialty Institute |
Soccer Team's Animated Video Is Marketing Gold
Advertising Specialty Institute It will only cost you about five minutes. Take the time – it's entertaining and productive. Productive? Yep, because it could be a source of inspiration, or at least an edifying indication of how marketing is evolving – getting more creative and ... |
We Have A Director Of Marketing And Programs Now
Silicon Slopes The Silicon Slopes team is pleased to announce the reassignment of Meg Walter, a star on the rise, to Silicon Slopes Director of Marketing and Programs. “With Meg at the helm steering marketing and programs, I have no doubt that Silicon Slopes will ... |
Small Business Trends |
Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps
Small Business Trends Social media and content marketing are an essential part of digital marketing, and they involve the creation of a lot of content. Yearly or quarterly editorial calendars can be life savers, because they can help you plan for holidays, trends and even ... |
B2B Decision Makers Are Tired of the Same Old Marketing
Adweek They are sophisticated, well-educated and extremely skeptical about marketing. They rarely pick up calls from sales, they don't read press releases or company websites and they often avoid any type of direct interaction with a business until they ... |
MyAJC |
Why a sports marketing expert believes Georgia Tech will go with Nike
MyAJC Before he came to Georgia Tech, athletic director Todd Stansbury was at Oregon State for a total of 10 years, one as athletic director and nine as executive associate AD. In his first job, he was part of the school's collaboration with Nike to help ... |
Wall Street Journal (subscription) |
CMO Today: AMC Launches Ad-Free Service; Disney's Upfront; Alibaba's Marketing Push
Wall Street Journal (subscription) Alibaba's chief marketing officer, Chris Tung, isn't happy with the annual Kantar Millward Brown BrandZ “most valuable brand” rankings because he thinks his company should be far higher up than its current 14th place, Marketing Week reports. Alibaba is ... |
The Benefits of Integrated Client-Facing and Marketing Technology
WealthManagement.com It consists of a customer relationship management (CRM) system, a marketing automation platform (MAP), and a sales enablement solution. By placing an emphasis on platform integrations, each individual technology generates a better ROI for three main ... |
Advertising Specialty Institute |
Soccer Team's Animated Video Is Marketing Gold
Advertising Specialty Institute Bias Alert: We nerd-heart the Premier League – England's top-flight, globally watched professional football (soccer) league. But even if we weren't keen on the EPL or soccer, we'd still be tweeting at our friends about the marketing genius Premier ... |
WXIA-TV |
2 Chainz's pink 'Trap House' | A 'genius' marketing sensation
WXIA-TV That's made evident by the droves of people flocking to rapper 2 Chainz's pink "Trap House" on Howell Mill Rd. He rented the house and made it an element of the marketing campaign for his new album Pretty Girls Like Trap Music. "Trap House" is ... |
AllBusiness.com |
IT and Marketing: Can't We All Just Get Along?
AllBusiness.com In today's digital world, this is perhaps most often seen with the IT department and the marketing department, each of which often holds on to their information tightly, sharing it with the other department on a need-to-know basis (often believing ... |
Forbes |
How To Leverage Inbound And Outbound Marketing
Forbes Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To select the right approach for your business, you need ... |
MARKETING COORDINATOR (FULL-TIME)
CyclingIndustry.News (press release) (registration) (blog) Here at Sigma Sport, we live and breathe road cycling and triathlon and love sharing our passion with customers around the world. Over the last 25 years Sigma Sport has established itself as a premium retailer within the Road Cycling and Triathlon ... |
Customer Think |
Industrial Content Marketing — Goals are Misunderstood and Misaligned
Customer Think Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute's 2017 survey. According to ENGINEERING.COM's 2017 survey, 87% of engineering marketers use content ... |
The Business Journals |
5 ways to tell if your view of marketing is out-of-date
The Business Journals Too often, business leaders and CEOs think social media and content marketing are a waste of time because they don't directly lead to sales. What they often don't understand is that the content you create today generates long-term traffic that — at ... |
Marketing Week |
How marketers can predict consumers' next move
Marketing Week In the next episode of Marketing Week's 'Digital Decoded' series Mindi Chahal speaks to Ofri Ben Porat, the co-founder and CEO of Pixoneye, which uses artificial intelligence technology to anonymously scan photos on people's smartphones. It allows ... |
Marketing Interactive |
Microsoft appoints new APAC marketing lead
Marketing Interactive Microsoft has appointed Wendy Johnstone as marketing and operations lead for Asia Pacific (APAC), effective from 3 July, 2017. Johnstone joins Microsoft from Salesforce, where she was most recently the vice president of marketing for APAC. Based in ... |
Tech Leaders' Best Business, Success and Marketing Tips
Entrepreneur Brandon Gustafson, an assistant professor of marketing of Oakland University, shared what he feels is most important for marketing success is understanding how to engage and to connect with customers on a personal level. “It's always great to focus on ... |
