Marketing Week |
Marketing must be better defined to be taken seriously: One analyst's view of the discipline
Marketing Week Having worked at Tesco for over 10 years as a supply chain director, Bruno Monteyne is now one of the UK's most respected retail analysts. He tells Marketing Week why marketing, which he describes as a “critical” business function, needs to become more ... |
June 28, 2017 at 07:14AM | marketing - Google News
Marketing must be better defined to be taken seriously: One analyst's view of the discipline - Marketing Week
marketing - Google News
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