Consumers May Be More Trusting of Ads Than Marketers Think - New York Times

Consumers May Be More Trusting of Ads Than Marketers Think - New York Times | marketing - Google News | July 30, 2017 at 06:16PM

Consumers May Be More Trusting of Ads Than Marketers Think New York Times The early results from a recent study that Kent Grayson, a Northwestern University marketing professor, did on consumer skepticism left him feeling a little, well, skeptical. So he ran the trials a few more times. Each time, when participants were ...

July 30, 2017 at 06:16PM | marketing - Google News
Consumers May Be More Trusting of Ads Than Marketers Think - New York Times
marketing - Google News