Digiday |
Brands reassess cause marketing after recent consumer backlashes to Pepsi and others
Digiday Telecommunications firm O2 is dealing with the risk by taking a closer look at its marketing. In April, it launched the O2 Planning Hub to help its agency teams in part plan for public backlash to its marketing. This hub includes brand, media and CRM ... |
August 24, 2017 at 01:15AM | marketing - Google News
Brands reassess cause marketing after recent consumer backlashes to Pepsi and others - Digiday
marketing - Google News
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