'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday

'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday | marketing - Google News | December 01, 2017 at 02:04AM

'It's a black hole': Marketers are taking more control over their co-op advertising Digiday For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But with department stores' retail sales declining, partly due to the rise of Amazon, marketers are demanding that the ...

December 01, 2017 at 02:04AM | marketing - Google News
'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday
marketing - Google News

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes | marketing - Google News | November 29, 2017 at 04:05PM

Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications Forbes ... deep learning algorithms and the commitment of vocal recognition teams in major tech companies; authorities realize that consumers like using their voices to carry out technological functions because it's more convenient, and the easier it is to ...

November 29, 2017 at 04:05PM | marketing - Google News
How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes
marketing - Google News

Harnessing The Power Of Traditional Marketing And Growth - Forbes

Harnessing The Power Of Traditional Marketing And Growth - Forbes | marketing - Google News | November 29, 2017 at 11:01AM

Forbes

Harnessing The Power Of Traditional Marketing And Growth Forbes Many businesses aren't seeing the results they want because they view traditional marketing and growth interchangeably. Traditional marketing and growth are both methods to achieve a certain goal, but they have significantly different executions and ...

November 29, 2017 at 11:01AM | marketing - Google News
Harnessing The Power Of Traditional Marketing And Growth - Forbes
marketing - Google News

Entertainment And Marketing Veteran Launches Agency For Snapchat-Like Promotional Videos - Deadline

Entertainment And Marketing Veteran Launches Agency For Snapchat-Like Promotional Videos - Deadline | marketing - Google News | November 29, 2017 at 07:16PM

Deadline

Entertainment And Marketing Veteran Launches Agency For Snapchat-Like Promotional Videos Deadline Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones. Related · Fox Sports Plans Nine Six-Second Ads In Thanksgiving Day NFL ...

November 29, 2017 at 07:16PM | marketing - Google News
Entertainment And Marketing Veteran Launches Agency For Snapchat-Like Promotional Videos - Deadline
marketing - Google News

The 3 Biggest Mistakes Top Marketers Make - Adweek

The 3 Biggest Mistakes Top Marketers Make - Adweek | marketing - Google News | November 30, 2017 at 11:21AM

Adweek

The 3 Biggest Mistakes Top Marketers Make Adweek Even the best marketers make mistakes. And while marketers are becoming more efficient by using new technology, according to Salesforce's State of Marketing study, many are still making errors that cost them money. The study identified a number of ...

November 30, 2017 at 11:21AM | marketing - Google News
The 3 Biggest Mistakes Top Marketers Make - Adweek
marketing - Google News

How the end of net neutrality could affect online marketing - MarTech Today

How the end of net neutrality could affect online marketing - MarTech Today | marketing - Google News | November 30, 2017 at 04:28PM

MarTech Today

How the end of net neutrality could affect online marketing MarTech Today The impact on digital marketing from the elimination of net neutrality will be “profound.” That's according to Ryan Singel, a fellow at Stanford Law School's Center for Internet and Society and an expert on net neutrality. If the proposal from Federal ... and more »

November 30, 2017 at 04:28PM | marketing - Google News
How the end of net neutrality could affect online marketing - MarTech Today
marketing - Google News

How AI-Powered Chatbots Elevate Marketing Returns - Forbes

How AI-Powered Chatbots Elevate Marketing Returns - Forbes | marketing - Google News | November 30, 2017 at 02:58PM

Forbes

How AI-Powered Chatbots Elevate Marketing Returns Forbes Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, though, you may still be debating whether you need this level of science in your marketing strategy. A 2016 AI in Marketing study by ...

November 30, 2017 at 02:58PM | marketing - Google News
How AI-Powered Chatbots Elevate Marketing Returns - Forbes
marketing - Google News

Amazon Marketing Local Artisans' Products - CBS Local

Amazon Marketing Local Artisans' Products - CBS Local | marketing - Google News | November 30, 2017 at 07:37PM

CBS Local

Amazon Marketing Local Artisans' Products CBS Local DENVER (CBS4) – Colorado artisans are accessing the Amazon marketplace through a page called Handmade at Amazon. It hosts 15,000 products made by Colorado crafts people. One of them says the site has boosted her business. LINK: Handmade at Amazon ...

November 30, 2017 at 07:37PM | marketing - Google News
Amazon Marketing Local Artisans' Products - CBS Local
marketing - Google News

8 tips to cracking a marketing challenge - Inquirer.net

8 tips to cracking a marketing challenge - Inquirer.net | marketing - Google News | November 30, 2017 at 06:12PM

8 tips to cracking a marketing challenge Inquirer.net I was a judge during the final round of the recent 14th MarkProf Marketing Leadership Bootcamp Challenge, an annual event I cofounded with Ding Salvador, former Johnson and Johnson president for the Asean region. Since 2003, MarkProf has been searching ...

November 30, 2017 at 06:12PM | marketing - Google News
8 tips to cracking a marketing challenge - Inquirer.net
marketing - Google News

Internet Marketing Explained - The Boca Raton Tribune

Internet Marketing Explained - The Boca Raton Tribune | marketing - Google News | November 30, 2017 at 01:33PM

The Boca Raton Tribune

Internet Marketing Explained The Boca Raton Tribune While many forms of Internet Marketing take a while to gain traction, PPC starts directing traffic to your site as soon as you have it set up. That makes it great for promotional events, but it does come with some drawbacks. For one, it doesn't scale ... Top 3 Things To Spend Your Marketing Budget Onhypebot.com all 4 news articles »

November 30, 2017 at 01:33PM | marketing - Google News
Internet Marketing Explained - The Boca Raton Tribune
marketing - Google News

How Synergizing Earned, Owned, And Paid Media Can 10X Marketing ROI - Forbes

How Synergizing Earned, Owned, And Paid Media Can 10X Marketing ROI - Forbes | marketing - Google News | November 28, 2017 at 06:16AM

Forbes

How Synergizing Earned, Owned, And Paid Media Can 10X Marketing ROI Forbes Environmental factors make it difficult to sort out what marketing causes led to which sales effects. Dashboard analytics for different platforms, tools, and ad networks don't integrate easily. Add to that timing, sequencing, and differing half-lives ...

November 28, 2017 at 06:16AM | marketing - Google News
How Synergizing Earned, Owned, And Paid Media Can 10X Marketing ROI - Forbes
marketing - Google News

Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release)

Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release) | marketing - Google News | November 30, 2017 at 03:21PM

Company in South Texas, Lucio Marketing Inc. is Changing the Game GlobeNewswire (press release) We have been seeing big things from a local company in the Rio Grande Valley. In 2017, Lucio Marketing Inc. has grabbed our attention as an influential company to watch in the South Texas area. From their charity raffle this holiday season, to their ... and more »

November 30, 2017 at 03:21PM | marketing - Google News
Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release)
marketing - Google News

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes | marketing - Google News | November 29, 2017 at 04:05PM

Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications Forbes ... deep learning algorithms and the commitment of vocal recognition teams in major tech companies; authorities realize that consumers like using their voices to carry out technological functions because it's more convenient, and the easier it is to ...

November 29, 2017 at 04:05PM | marketing - Google News
How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes
marketing - Google News

Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release)

Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release) | marketing - Google News | November 30, 2017 at 03:21PM

Company in South Texas, Lucio Marketing Inc. is Changing the Game GlobeNewswire (press release) We have been seeing big things from a local company in the Rio Grande Valley. In 2017, Lucio Marketing Inc. has grabbed our attention as an influential company to watch in the South Texas area. From their charity raffle this holiday season, to their ... and more »

November 30, 2017 at 03:21PM | marketing - Google News
Company in South Texas, Lucio Marketing Inc. is Changing the Game - GlobeNewswire (press release)
marketing - Google News

Influencer Marketing Redefined - Forbes

Influencer Marketing Redefined - Forbes | marketing - Google News | November 30, 2017 at 04:42PM

Forbes

Influencer Marketing Redefined Forbes Influencer marketing is much more than social and digital content posting. Influencer marketing is a business strategy using people to create brand influence over a specific community. Influence is best created when there is shared value among all ...

November 30, 2017 at 04:42PM | marketing - Google News
Influencer Marketing Redefined - Forbes
marketing - Google News

Why Marketing to Educators May Be the Best Decision You Ever Make - HuffPost

Why Marketing to Educators May Be the Best Decision You Ever Make - HuffPost | marketing - Google News | November 30, 2017 at 04:19PM

HuffPost

Why Marketing to Educators May Be the Best Decision You Ever Make HuffPost A better understanding of teachers' behavior online can also make your marketing more relevant to them. For example, by participating in a WeAreTeachers grant contest, teachers provide marketers with the specific topics they teach as well as their ...

November 30, 2017 at 04:19PM | marketing - Google News
Why Marketing to Educators May Be the Best Decision You Ever Make - HuffPost
marketing - Google News

California Spends More Than the US on Obamacare Marketing - Governing

California Spends More Than the US on Obamacare Marketing - Governing | marketing - Google News | November 30, 2017 at 09:07AM

California Spends More Than the US on Obamacare Marketing Governing Covered California, the state's Obamacare exchange, is wielding a monster marketing budget that devotes $45 million to ads, including $18 million for TV and $8 million for radio. The agency is so flush with marketing dollars that it also spent $100,000 ... and more »

November 30, 2017 at 09:07AM | marketing - Google News
California Spends More Than the US on Obamacare Marketing - Governing
marketing - Google News

Deutsche Bank marketing 3yr euro benchmark FRN - Reuters

Deutsche Bank marketing 3yr euro benchmark FRN - Reuters | marketing - Google News | November 30, 2017 at 05:51AM

Deutsche Bank marketing 3yr euro benchmark FRN Reuters ... * IPts 3mE+50 area (exp 3mE+50 coupon), benchmark size, pricing today. Full details to follow. (8:38am). Deutsche Bank Aktiengesellschaft, Frankfurt am Main, rated Baa2/BBB-/BBB+ (st/neg/st), has mandated Deutsche Bank AG London as sole bookrunner ... and more »

November 30, 2017 at 05:51AM | marketing - Google News
Deutsche Bank marketing 3yr euro benchmark FRN - Reuters
marketing - Google News

How AI Powered Chatbots Elevate Marketing Returns - Forbes

How AI Powered Chatbots Elevate Marketing Returns - Forbes | marketing - Google News | November 30, 2017 at 02:58PM

Forbes

How AI Powered Chatbots Elevate Marketing Returns Forbes Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, though, you may still be debating whether you need this level of science in your marketing strategy. A 2016 AI in Marketing study by ...

November 30, 2017 at 02:58PM | marketing - Google News
How AI Powered Chatbots Elevate Marketing Returns - Forbes
marketing - Google News

Internet Marketing Explained - The Boca Raton Tribune

Internet Marketing Explained - The Boca Raton Tribune | marketing - Google News | November 30, 2017 at 01:33PM

The Boca Raton Tribune

Internet Marketing Explained The Boca Raton Tribune While many forms of Internet Marketing take a while to gain traction, PPC starts directing traffic to your site as soon as you have it set up. That makes it great for promotional events, but it does come with some drawbacks. For one, it doesn't scale ... Top 3 Things To Spend Your Marketing Budget Onhypebot.com all 4 news articles »

November 30, 2017 at 01:33PM | marketing - Google News
Internet Marketing Explained - The Boca Raton Tribune
marketing - Google News

PetSmart Appoints Joshua Kanter as EVP of Marketing and Customer Experience - Business Wire (press release)

PetSmart Appoints Joshua Kanter as EVP of Marketing and Customer Experience - Business Wire (press release) | marketing - Google News | November 30, 2017 at 12:05PM

Business Wire (press release)

PetSmart Appoints Joshua Kanter as EVP of Marketing and Customer Experience Business Wire (press release) He brings deep experience in data-driven marketing, loyalty strategy, digital advertising and branded customer experience. “Joshua is a highly experienced executive with a proven track record of building successful consumer-facing brands,” said Svider ... PetSmart names marketing chiefChain Store Age all 4 news articles »

November 30, 2017 at 12:05PM | marketing - Google News
PetSmart Appoints Joshua Kanter as EVP of Marketing and Customer Experience - Business Wire (press release)
marketing - Google News

California Spends More Than the US on Obamacare Marketing - Governing

California Spends More Than the US on Obamacare Marketing - Governing | marketing - Google News | November 30, 2017 at 09:07AM

California Spends More Than the US on Obamacare Marketing Governing Covered California, the state's Obamacare exchange, is wielding a monster marketing budget that devotes $45 million to ads, including $18 million for TV and $8 million for radio. The agency is so flush with marketing dollars that it also spent $100,000 ... and more »

November 30, 2017 at 09:07AM | marketing - Google News
California Spends More Than the US on Obamacare Marketing - Governing
marketing - Google News

Fullscreen Taps Marketing Vet Kevin Roe as SVP in Branded-Content Group - Variety

Fullscreen Taps Marketing Vet Kevin Roe as SVP in Branded-Content Group - Variety | marketing - Google News | November 30, 2017 at 10:34AM

Variety

Fullscreen Taps Marketing Vet Kevin Roe as SVP in Branded-Content Group Variety “We're thrilled to have Kevin as the newest member of our team as our clients recognize the need to reorient priorities from analog to digital, from one-way channels to social platforms, and from interruptive advertising to authentic, entertaining ... and more »

November 30, 2017 at 10:34AM | marketing - Google News
Fullscreen Taps Marketing Vet Kevin Roe as SVP in Branded-Content Group - Variety
marketing - Google News

Five Quick Tips To Spark Innovation On Your Marketing Team - Forbes

Five Quick Tips To Spark Innovation On Your Marketing Team - Forbes | marketing - Google News | November 30, 2017 at 11:01AM

Forbes

Five Quick Tips To Spark Innovation On Your Marketing Team Forbes Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Post written by. Jennifer Best. Sr. Director of Marketing Programs at ConnectYourCare, a leader in benefits savings ...

November 30, 2017 at 11:01AM | marketing - Google News
Five Quick Tips To Spark Innovation On Your Marketing Team - Forbes
marketing - Google News

Criteo introduces commerce marketing tools - Campaign Asia-Pacific

Criteo introduces commerce marketing tools - Campaign Asia-Pacific | marketing - Google News | November 30, 2017 at 04:30AM

Campaign Asia-Pacific

Criteo introduces commerce marketing tools Campaign Asia-Pacific The two new-to-APAC tools help marketers tie multiple devices to a single customer-ID and the optimize ads in real time to drive conversions. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Google+ 0. Huang Han-Ming (left) and Alban Villani (right ... and more »

November 30, 2017 at 04:30AM | marketing - Google News
Criteo introduces commerce marketing tools - Campaign Asia-Pacific
marketing - Google News

BMW picks Zone for retail marketing brief - CampaignLive

BMW picks Zone for retail marketing brief - CampaignLive | marketing - Google News | November 29, 2017 at 09:11PM

CampaignLive

BMW picks Zone for retail marketing brief CampaignLive BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK. Zone's brief comprises BMW Group brands Rolls-Royce, BMW, Mini and Motorrad. It is the first time BMW ...

November 29, 2017 at 09:11PM | marketing - Google News
BMW picks Zone for retail marketing brief - CampaignLive
marketing - Google News

California Spends More Than the US on Obamacare Marketing - Governing

California Spends More Than the US on Obamacare Marketing - Governing | marketing - Google News | November 30, 2017 at 09:07AM

California Spends More Than the US on Obamacare Marketing Governing Covered California, the state's Obamacare exchange, is wielding a monster marketing budget that devotes $45 million to ads, including $18 million for TV and $8 million for radio. The agency is so flush with marketing dollars that it also spent $100,000 ... and more »

November 30, 2017 at 09:07AM | marketing - Google News
California Spends More Than the US on Obamacare Marketing - Governing
marketing - Google News

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes | marketing - Google News | November 29, 2017 at 04:05PM

Forbes

How Far Can Voice Recognition Go? 7 Marketing Implications Forbes ... deep learning algorithms and the commitment of vocal recognition teams in major tech companies; authorities realize that consumers like using their voices to carry out technological functions because it's more convenient, and the easier it is to ...

November 29, 2017 at 04:05PM | marketing - Google News
How Far Can Voice Recognition Go? 7 Marketing Implications - Forbes
marketing - Google News

What Snapchat's major redesign and algorithmic feed means for marketers - Marketing Land

What Snapchat's major redesign and algorithmic feed means for marketers - Marketing Land | marketing - Google News | November 29, 2017 at 06:57PM

Marketing Land

What Snapchat's major redesign and algorithmic feed means for marketers Marketing Land At the moment, that may be a tough sell for some marketers since a Promoted Story can only be bought through Snapchat's direct sales team and must be purchased as a countrywide, one-day takeover, which means it is expensive. Of course, that may not be ... What marketers need to know about Snapchat's redesignDigiday The New Snapchat in 60 SecondsYouTube News – Snap Inc.Snap Inc. Axios all 153 news articles »

November 29, 2017 at 06:57PM | marketing - Google News
What Snapchat's major redesign and algorithmic feed means for marketers - Marketing Land
marketing - Google News