'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday

'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday | marketing - Google News | December 01, 2017 at 02:04AM

'It's a black hole': Marketers are taking more control over their co-op advertising Digiday For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But with department stores' retail sales declining, partly due to the rise of Amazon, marketers are demanding that the ...

December 01, 2017 at 02:04AM | marketing - Google News
'It's a black hole': Marketers are taking more control over their co-op advertising - Digiday
marketing - Google News