How bank CMOs became the new marketing evangelists - Digiday

How bank CMOs became the new marketing evangelists - Digiday | marketing - Google News | March 28, 2018 at 01:07AM

How bank CMOs became the new marketing evangelists Digiday At least, that's the message Bank of America svp Lou Paskalis sent last month when he announced the bank will hire a brand safety officer to ensure the company's ads aren't served up next to controversial content. “I get a text from my chief financial ...

March 28, 2018 at 01:07AM | marketing - Google News
How bank CMOs became the new marketing evangelists - Digiday
marketing - Google News