Mickey Turns 90, and the Disney Marketing Machine Celebrates - New York Times

Mickey Turns 90, and the Disney Marketing Machine Celebrates - New York Times | marketing - Google News | November 02, 2018 at 07:50PM

New York Times

Mickey Turns 90, and the Disney Marketing Machine Celebrates New York Times Disney is using Mickey's 90th birthday as a monstrous marketing moment, with the company's cross-promotional machine revved up to what may be its highest level yet. Every corner of the $168 billion company is contributing to the campaign, which will ... and more »

November 02, 2018 at 07:50PM | marketing - Google News
Mickey Turns 90, and the Disney Marketing Machine Celebrates - New York Times
marketing - Google News