Volkswagen to boost marketing efficiency
Automotive World The Volkswagen brand plans to improve its marketing efficiency by about 30 percent by 2020 at the same time as keeping its marketing budget approximately stable at €1.5 billion. The digital share of the media mix is to grow to almost 50 percent by 2020. |
November 26, 2018 at 12:49PM | marketing - Google News
Volkswagen to boost marketing efficiency - Automotive World
marketing - Google News
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