Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership' - PRI

Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership' - PRI | marketing - Google News | November 23, 2018 at 01:47PM

PRI

Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership' PRI But marketers like me have a term to describe one feeling that contributes to it: psychological ownership. Have you ever felt as if another driver stole your parking spot? Or were supremely miffed when someone else nabbed the last red sweater that you ... and more »

November 23, 2018 at 01:47PM | marketing - Google News
Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership' - PRI
marketing - Google News