How The Financial Times is making marketing services a central part of its ad offering - Digiday

How The Financial Times is making marketing services a central part of its ad offering - Digiday | marketing - Google News | December 03, 2018 at 02:18AM

Digiday

How The Financial Times is making marketing services a central part of its ad offering Digiday The Financial Times is betting on its newly assembled marketing-services business to bump up its paid-content revenue by 30 percent per year, according to the publisher. Over the last six months, it has finalized a commercial offering that integrates ...

December 03, 2018 at 02:18AM | marketing - Google News
How The Financial Times is making marketing services a central part of its ad offering - Digiday
marketing - Google News