When is digital transformation just a PR or marketing exercise? - Information Age

When is digital transformation just a PR or marketing exercise? - Information Age | "marketing" - Google News | January 30, 2019 at 01:51PM
When is digital transformation just a PR or marketing exercise?  Information Age

Digital transformation, is it all it's hyped up to be? Or, has the term been hijacked by PR and marketers?

January 30, 2019 at 01:51PM | "marketing" - Google News
When is digital transformation just a PR or marketing exercise? - Information Age
"marketing" - Google News