Is attribution dead? The answer is yes and no - Marketing Land

Is attribution dead? The answer is yes and no - Marketing Land | "marketing" - Google News | February 27, 2019 at 10:51AM
Is attribution dead? The answer is yes and no  Marketing Land

Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact of specific tactics on a positive outcome, such as a sale.

February 27, 2019 at 10:51AM | "marketing" - Google News
Is attribution dead? The answer is yes and no - Marketing Land
"marketing" - Google News