As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche - AdExchanger

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche - AdExchanger | "marketing" - Google News | July 30, 2019 at 03:06PM
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche  AdExchanger

Data-driven marketers don't like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren't buying multitouch ...

July 30, 2019 at 03:06PM | "marketing" - Google News
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche - AdExchanger
"marketing" - Google News