Marketing focus shifts from TV
Warc Compiled by World Economics, the GMI provides a unique monthly indicator of the state of the global marketing industry because it tracks current conditions for marketers as well as their expectations for trading conditions, marketing budgets and ... |
Where Did All The Marketers Go?
AdExchanger The first step in bringing marketing back to data-driven marketing is to make sure every program has a single, simple metric. Advertisers want agencies to drive sales and brand equity, but it can't be done with a single program. Pick one for each campaign. Marketing launches New Thinking Awards |
Journal of Accountancy |
The future of marketing: Thriving in a digital world
Journal of Accountancy For decades, the marketing strategies of many CPA firms have revolved around tried-and-true elements such as obtaining referrals, making the most of an office's physical location, and promoting practitioners' skills through community involvement. |
The Drum |
Havas recruits former Coca-Cola marketing executive Michel Gotlib
The Drum Throughout his career, Michel has proven to be one of the most innovative thinkers in marketing related to sport & entertainment. He has also been a pioneer in introducing integrated marketing communication strategy in France, given his many years ... |
Energy Voice |
Endeavour Announces Launch of Marketing Process for North Sea Assets
PR Newswire (press release) HOUSTON, June 1, 2015 /PRNewswire/ -- Endeavour International Corporation (OTC: ENDRQ) (LSE: ENDV) announced today that the Company's Board of Directors has authorized the immediate launch of a marketing process in the U.K. for the sale of all or ... Endeavour Launches Marketing Process For North Sea Assets |
American Banker (subscription) |
Marketing Especially Hard for Small Banks in Digital Age
American Banker (subscription) Aside from shoestring budgets, the biggest problem for many community banks is that their marketing programs have gone stale, experts say. For too many, marketing remains bounded by three time-worn pillars: advertising, direct mail and public relations. |
Direct Marketing News |
The Altruistic Side of Marketing
Direct Marketing News Internally, marketing leaders are there in part to help their teams look good. They do this in a variety of ways. This includes such actions as creating an environment that supports experimentation, risk-taking, and growth; providing coaching, training ... |
