Where Did All The Marketers Go? - AdExchanger

Where Did All The Marketers Go? - AdExchanger | marketing - Google News | June 01, 2015 at 01:05AM

Where Did All The Marketers Go? AdExchanger The first step in bringing marketing back to data-driven marketing is to make sure every program has a single, simple metric. Advertisers want agencies to drive sales and brand equity, but it can't be done with a single program. Pick one for each campaign. Marketing launches New Thinking AwardsMarketing all 3 news articles »

June 01, 2015 at 01:05AM | marketing - Google News
Where Did All The Marketers Go? - AdExchanger
marketing - Google News