Lean Cuisine Makes 'Massive Pivot' Away From Diet Marketing
AdAge.com Diet has become a forbidden four-letter word in the food industry, and Nestle's Lean Cuisine is the latest brand to swear off weight-loss marketing. The struggling frozen meals brand has embarked on a major overhaul that includes new advertising ... |
June 26, 2015 at 08:00AM | marketing - Google News
Lean Cuisine Makes 'Massive Pivot' Away From Diet Marketing - AdAge.com
marketing - Google News
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