What drives your company? Marketing, sales or engineering? - CIO

What drives your company? Marketing, sales or engineering? - CIO | marketing - Google News | June 26, 2015 at 10:52AM

CIO

What drives your company? Marketing, sales or engineering? CIO Most tech companies are engineering-driven. However, some, like Oracle, are sales-driven and yet others are marketing-driven. Which is the best? Columnist Rob Enderle thinks a blend of all three would be the best approach, with Apple perhaps being an ...

June 26, 2015 at 10:52AM | marketing - Google News
What drives your company? Marketing, sales or engineering? - CIO
marketing - Google News