At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic - New York Times

At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic - New York Times | marketing - Google News | June 28, 2015 at 10:35PM

New York Times

At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic New York Times IMG has long been the market leader in the hawking of tennis players. The company was founded in 1960 by Mark McCormack, an American lawyer who saw a niche and began making money from it by reaching a handshake agreement with the star golfer ...

June 28, 2015 at 10:35PM | marketing - Google News
At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic - New York Times
marketing - Google News