Why Marketers Need to Drive a Data-Centric Culture - Forbes

Why Marketers Need to Drive a Data-Centric Culture - Forbes | marketing - Google News | June 28, 2015 at 12:02PM

Why Marketers Need to Drive a Data-Centric Culture Forbes Marketing leaders are often at the center of improving data competency as they are the conduit through which firm-level transformation occurs. To better understand how to effectively make the change, I talked with Ron Stoupa, the CMO of Sports ...

June 28, 2015 at 12:02PM | marketing - Google News
Why Marketers Need to Drive a Data-Centric Culture - Forbes
marketing - Google News