The Guardian |
Insect ice-cream? Experiential marketing just got tasty
The Guardian Experiential marketing builds on traditional promotional campaigns in an age of immersive theatre and pop-up retail. Defined by Creative Guerilla marketing, it is, “a form of advertising that focuses primarily on helping consumers experience a brand. |
Wall Street Journal (blog) |
Wealth Adviser Daily Briefing: (Joint) Marketing for Success
Wall Street Journal (blog) A successful marketing strategy can be a crucial component in a wealth-management firm's growth plan. But finding the right approach can be difficult. Wisconsin-based adviser Tony Hellenbrand tells WSJ.com's Wealth Adviser that after employing “a ... |
PennLive.com |
Former Pa. LCB marketing director accepted bribes, feds charge
PennLive.com A former marketing director for the Pennsylvania Liquor Control Board spent about a decade accepting bribes and kick-backs, including golf outings, from liquor suppliers, federal officials said in charges filed Monday. Even as U.S. Attorney Peter Smith ... Former Pa. Liquor Control Board marketing director charged with accepting bribes Ex-PLCB marketing director charged in taking bribes, kickbacks |
The Guardian |
Innovation in funding 2015-16: sarahBee marketing
The Guardian From a home-based office sarahBee marketing and associates was founded by Sarah Brockwell in 2010 after she had been made redundant while on maternity leave. The startup budget of £250 came from selling her old maternity clothes on eBay. |
Tech in Asia |
How Tech in Asia runs a million-dollar sales, marketing team
Tech in Asia Marketing-wise, the team is split by channels: a social media team (Renhao and Alan) thinks up the next punny post, a content marketer (Louisa) drives ticket sales by writing articles related to our events, while an SEO specialist will look at how we ... |
VentureBeat |
Marketers are about to make new friends — or not — with data scientists
VentureBeat If you want to build a data science-driven marketing competency in-house, you need to train up your current marketers or hire new ones. It's tough to teach your average marketer differential partial equations, so I'd give the job to a data scientist ... |
FOX43.com |
Former Pa. Liquor Control Board marketing director charged with accepting bribes
FOX43.com HARRISBURG, Pa. – The former Director of Marketing and Merchandising for the Pennsylvania Liquor Control Board (PA-LCB) is charged with a scheme to defraud the state, its citizens and the PA-LCB of their right to his honest services as a public ... Former Pa. LCB marketing director accepted bribes, feds charge Ex-PLCB marketing director charged in taking bribes, kickbacks |
