The Guardian |
Insect ice-cream? Experiential marketing just got tasty
The Guardian Experiential marketing builds on traditional promotional campaigns in an age of immersive theatre and pop-up retail. Defined by Creative Guerilla marketing, it is, “a form of advertising that focuses primarily on helping consumers experience a brand. |
September 01, 2015 at 07:14AM | marketing - Google News
Insect ice-cream? Experiential marketing just got tasty - The Guardian
marketing - Google News
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