Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek

Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek | marketing - Google News | September 29, 2015 at 09:03AM

Adweek

Why Now Is the Time for Advertising and Marketing Technologies to Converge Adweek In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this thesis forms the spiritual core of Gartner's recent Magic Quadrant for ...

September 29, 2015 at 09:03AM | marketing - Google News
Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek
marketing - Google News