Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN

Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN | marketing - Google News | September 30, 2015 at 05:41PM

IGN

Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing IGN In fact, the Sony exec went so far as to call to Supermassive Games' PS4 exclusive a sleeper hit. "We can say it's a sleeper hit," he told Eurogamer at EGX. "Once it's recognized, originating with consumers, the marketing department can continue to ... and more »

September 30, 2015 at 05:41PM | marketing - Google News
Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN
marketing - Google News