How Intent Data Leads To Better, More Personalized Marketing - Marketing Land

How Intent Data Leads To Better, More Personalized Marketing - Marketing Land | marketing - Google News | April 22, 2015 at 01:35PM

Marketing Land

How Intent Data Leads To Better, More Personalized Marketing Marketing Land When marketers make a personal appeal to consumers — for example, serving ads for barbecue grills and accessories to consumers who have read an article titled “10 Ways to Spice Up the Backyard This Spring” — it's not merely an ad but also a useful ...

April 22, 2015 at 01:35PM | marketing - Google News
How Intent Data Leads To Better, More Personalized Marketing - Marketing Land
marketing - Google News