Marketing tech @ Dell: sometimes it starts with paper and pencil - VentureBeat

Marketing tech @ Dell: sometimes it starts with paper and pencil - VentureBeat | marketing - Google News | April 03, 2015 at 09:59AM

VentureBeat

Marketing tech @ Dell: sometimes it starts with paper and pencil VentureBeat In fact, that's exactly what Dell did as the company got up to speed with marketing technology in a three-year process that has sped its time-to-execution 360X. But it starts with designing the customer experience, Dell's Corey Craig, who leads ...

April 03, 2015 at 09:59AM | marketing - Google News

Marketing tech @ Dell: sometimes it starts with paper and pencil - VentureBeat

marketing - Google News