WPP Launches New Agency to Help Marketers Bogged Down With Data - Wall Street Journal (blog)

WPP Launches New Agency to Help Marketers Bogged Down With Data - Wall Street Journal (blog) | marketing - Google News | April 13, 2015 at 07:01AM

WPP Launches New Agency to Help Marketers Bogged Down With Data Wall Street Journal (blog) The new agency, called Gain Theory, is pitching itself as a “marketing foresight consultancy” that offers analysis of a brand's marketing efforts and uses advanced analytics to help them decide what to do next with their ad campaigns. The company's ...

April 13, 2015 at 07:01AM | marketing - Google News

WPP Launches New Agency to Help Marketers Bogged Down With Data - Wall Street Journal (blog)

marketing - Google News