GE names brand executive Boff as chief marketing officer - Business Insider

GE names brand executive Boff as chief marketing officer - Business Insider | marketing - Google News | September 22, 2015 at 02:03PM

Business Insider

GE names brand executive Boff as chief marketing officer Business Insider (Reuters) - General Electric Co on Tuesday named top brand executive Linda Boff as its chief marketing officer, as the U.S. conglomerate tries to position itself as a digital industrial company. Previously executive director of global brand marketing ... General Electric Chooses a Digital Marketing Pro to Be Its Next CMOAdweek GE Names Linda Boff Chief Marketing OfficerBusiness Wire (press release) all 10 news articles »

September 22, 2015 at 02:03PM | marketing - Google News
GE names brand executive Boff as chief marketing officer - Business Insider
marketing - Google News