General Electric Chooses a Digital Marketing Pro to Be Its Next CMO - Adweek

General Electric Chooses a Digital Marketing Pro to Be Its Next CMO - Adweek | marketing - Google News | September 22, 2015 at 01:25PM

Adweek

General Electric Chooses a Digital Marketing Pro to Be Its Next CMO Adweek General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the beginning of September. Boff, former executive director of global brand ... GE names brand executive Boff as chief marketing officerReuters GE Names Linda Boff Chief Marketing OfficerBusiness Wire (press release) GE names Boff new chief marketing officerSeeking Alpha all 15 news articles »

September 22, 2015 at 01:25PM | marketing - Google News
General Electric Chooses a Digital Marketing Pro to Be Its Next CMO - Adweek
marketing - Google News