Advertisers Rank Real-Time Marketing As Overhyped - Wall Street Journal

Advertisers Rank Real-Time Marketing As Overhyped - Wall Street Journal | marketing - Google News | October 22, 2015 at 07:00AM

Wall Street Journal

Advertisers Rank Real-Time Marketing As Overhyped Wall Street Journal Marketers in recent years have been dazzled with stories of brilliant moments in real-time marketing, where companies enlist a team of irreverent millennials to insert a brand into the social media conversation. But according to a new survey from the ...

October 22, 2015 at 07:00AM | marketing - Google News
Advertisers Rank Real-Time Marketing As Overhyped - Wall Street Journal
marketing - Google News