Marketing and PR 2015-16 competition entry: Assembly Coffee - The Guardian

Marketing and PR 2015-16 competition entry: Assembly Coffee - The Guardian | marketing - Google News | October 28, 2015 at 08:39AM

Marketing and PR 2015-16 competition entry: Assembly Coffee The Guardian We employed an 'influencer' marketing strategy, incorporating an awareness, interest, desire and action (AIDA) promotion model to both control market positioning and maximise exposure to our target market. To date this has resulted in the acquisition ...

October 28, 2015 at 08:39AM | marketing - Google News
Marketing and PR 2015-16 competition entry: Assembly Coffee - The Guardian
marketing - Google News