Newsweek |
REI ditches Black Friday: Savvy move or PR ploy?
The Coloradoan Outdoor retailer REI took a bold step this week in renouncing the commercialism of Black Friday and encouraging customers to go outside and play the day after Thanksgiving. The co-op is winning big on social media, but some wonder if it's a savvy ... REI Opts Outside With Anti&Black Friday Campaign |
October 27, 2015 at 08:38PM | marketing - Google News
REI ditches Black Friday: Savvy move or PR ploy? - The Coloradoan
marketing - Google News
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