To Prove Marketing's Value, a CMO Must Learn to Speak Like a CFO - Customer Think

To Prove Marketing's Value, a CMO Must Learn to Speak Like a CFO - Customer Think | marketing - Google News | October 22, 2015 at 03:44PM

To Prove Marketing's Value, a CMO Must Learn to Speak Like a CFO Customer Think As Rod sat outside the conference room waiting to be called in to present Marketing's quarterly results to the board of directors of his Fortune 50 public company he reflected on how marketing is changing. What a long strange trip it's been from the ... and more »

October 22, 2015 at 03:44PM | marketing - Google News
To Prove Marketing's Value, a CMO Must Learn to Speak Like a CFO - Customer Think
marketing - Google News