terça-feira, 27 de outubro de 2015

Why Global Marketing Must Move Beyond Cultural Stereotypes And Go Deep - Forbes

Why Global Marketing Must Move Beyond Cultural Stereotypes And Go Deep - Forbes | marketing - Google News | October 27, 2015 at 06:18PM

Why Global Marketing Must Move Beyond Cultural Stereotypes And Go Deep
Forbes
This article is by Luca Lindner, president of McCann Worldgroup. Global marketers have long faced the challenge of finding the right balance between global brand platforms and evolving local marketing and cultural environments. This important business ...


October 27, 2015 at 06:18PM | marketing - Google News
Why Global Marketing Must Move Beyond Cultural Stereotypes And Go Deep - Forbes
marketing - Google News

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