It's time to blow up the brief: Marketing's 'best practice' is holding business back - The Drum

It's time to blow up the brief: Marketing's 'best practice' is holding business back - The Drum | marketing - Google News | February 24, 2016 at 02:16PM

It's time to blow up the brief: Marketing's 'best practice' is holding business back The Drum More than ever, business needs the best strategy and execution their creative partners can offer. It won't come from the RFP pitch process, which snags clients and agencies in a truly vicious cycle. The marketing team writes a well-intentioned brief ...

February 24, 2016 at 02:16PM | marketing - Google News
It's time to blow up the brief: Marketing's 'best practice' is holding business back - The Drum
marketing - Google News