Marketing key to return on corporate social responsibility investment, study shows - Phys.Org

Marketing key to return on corporate social responsibility investment, study shows - Phys.Org | marketing - Google News | February 23, 2016 at 04:38AM

Marketing key to return on corporate social responsibility investment, study shows Phys.Org According to a new study by Modi and Saurabh Mishra, an associate professor at McGill University, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible. The study, published in the Journal of ... and more »

February 23, 2016 at 04:38AM | marketing - Google News
Marketing key to return on corporate social responsibility investment, study shows - Phys.Org
marketing - Google News