McDonald's former strategy and digital boss predicts marketers will move from brand to 'community marketing' - The Drum

McDonald's former strategy and digital boss predicts marketers will move from brand to 'community marketing' - The Drum | marketing - Google News | February 15, 2016 at 10:13AM

The Drum

McDonald's former strategy and digital boss predicts marketers will move from brand to 'community marketing' The Drum The likes of Notonthehighstreet.com, John Lewis, British Airways and Tesco – all with expanding digital offerings – have introduced the role to their organisations to ensure the creation of a seamless customer journey, from marketing through to ... and more »

February 15, 2016 at 10:13AM | marketing - Google News
McDonald's former strategy and digital boss predicts marketers will move from brand to 'community marketing' - The Drum
marketing - Google News