Wall Street Journal |
The Balancing Act of Olympics Marketing
Wall Street Journal Ms. Baird's job entails not only signing new sponsors, but also protecting existing sponsors from so-called ambush marketing—advertising by companies that aren't sponsors but still associate themselves with the Games. It's a tricky assignment, because ... |
February 22, 2016 at 12:05AM | marketing - Google News
The Balancing Act of Olympics Marketing - Wall Street Journal
marketing - Google News
Nenhum comentário:
Postar um comentário