domingo, 14 de fevereiro de 2016

Tying Marketing to Business Outcomes - Business 2 Community

Tying Marketing to Business Outcomes - Business 2 Community | marketing - Google News | February 14, 2016 at 11:37AM

Tying Marketing to Business Outcomes
Business 2 Community
Liz Miller, Senior Vice President of Marketing for the CMO Council, argues that measuring campaign metrics has been useful for measuring campaign success, “But to measure customer experience success and the overall impact of marketing on the business, ...


February 14, 2016 at 11:37AM | marketing - Google News
Tying Marketing to Business Outcomes - Business 2 Community
marketing - Google News

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