'For her' marketing approach makes beer hard to swallow - Press Herald

'For her' marketing approach makes beer hard to swallow - Press Herald | marketing - Google News | June 08, 2016 at 09:42PM

Press Herald

'For her' marketing approach makes beer hard to swallow Press Herald You can't begrudge any manufacturer for wanting to tap into a burgeoning market, and for the beer industry, there is certainly room to grow: Women make up slightly more than half the U.S. population but consume only 32 percent of U.S.-made craft beer. and more »

June 08, 2016 at 09:42PM | marketing - Google News
'For her' marketing approach makes beer hard to swallow - Press Herald
marketing - Google News