For Regulated Brands, Content Marketing Can Be A Calculated Risk - AdExchanger

For Regulated Brands, Content Marketing Can Be A Calculated Risk - AdExchanger | marketing - Google News | June 08, 2016 at 02:43PM

For Regulated Brands, Content Marketing Can Be A Calculated Risk AdExchanger “Native advertising is clearly in the cross-hairs of regulators, justifiably,” said Lisa Shalett, former head of brand marketing at Goldman Sachs, speaking at the PerformLine user summit on Tuesday. “It's something everyone seems to define a little ... and more »

June 08, 2016 at 02:43PM | marketing - Google News
For Regulated Brands, Content Marketing Can Be A Calculated Risk - AdExchanger
marketing - Google News