Getting Started With Agile Marketing Measurement - Forbes

Getting Started With Agile Marketing Measurement - Forbes | marketing - Google News | December 27, 2016 at 02:04AM

Forbes

Getting Started With Agile Marketing Measurement Forbes The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies' marketing orgs on a scale of 1 to 7; they found that ...

December 27, 2016 at 02:04AM | marketing - Google News
Getting Started With Agile Marketing Measurement - Forbes
marketing - Google News