quarta-feira, 28 de dezembro de 2016

Report: Personal health data should be off-limits to common marketing practices - Marketing Land

Report: Personal health data should be off-limits to common marketing practices - Marketing Land | marketing - Google News | December 27, 2016 at 03:01PM

Marketing Land

Report: Personal health data should be off-limits to common marketing practices
Marketing Land
The report, “Health Wearable Devices in the Big Data Era: Ensuring Privacy, Security, and Consumer Protection,” says that many common techniques for utilizing marketing data — including lookalike modeling, predictive analytics, scoring, programmatic ...


December 27, 2016 at 03:01PM | marketing - Google News
Report: Personal health data should be off-limits to common marketing practices - Marketing Land
marketing - Google News

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